Why is blurb writing so hard?
Authors are naturally great at writing 60 to 100,000 word novels, or putting out 2,000 to 10,000 words in a single day.
So how is it that this little tiny 200 to 250 word piece of marketing frustrates them so much?
Part of it is that it’s a different component of your brain.
I like to think of it as you’ve been riding a bike your whole life.
You’re really good at bike riding, you’re really good at the balance that bike riding requires.
Then, someone hands you a pair of ice skates and says, “Well, you’re so good at biking, of course, you’re going to be great at ice skating as well. Put them on.”
And then you go on the ice for the first time ever and end up on your butt.
That’s kind of what blurb writing is like for a novelist.
It’s a different type of writing.
It’s a different skill-set and it’s going to be something that you need to learn, just like ice skating.
If you know how to bike and write novels, you’re not necessarily going to know how to ice skate and write blurbs.
But there are tips and tricks and, like anything, the more you do it, the better you’ll get.
I recommend if you really want to master writing book descriptions, write more of them.
You need to practice your short marketing copy.
Then, you are going to be able to do the Triple Lutz of book descriptions!