If you’ve watched my videos or attended my training, you know I’ll often say that the data tells a story.
When you look to see what your profit is, and how many clicks it takes for you to get a sale or a KU page read, then that gives you the data to calculate your conversion rate.
That data is going to tell you, “Hey, my book is profitable, my series is profitable,” or it’s going to show that your series isn’t profitable.
It’s never fun to have unprofitable books or unprofitable series!
There are a few things you can do when the data is telling you that your book is losing money.
You can try some different tweaks to improve your conversion rate, your book description, your cover.
Maybe even tweak or tidy up the writing in the opening of your book, the Look Inside portion.
You could actually rewrite the entire book, and pair that with a whole big relaunch.
You could relaunch your book with a new ASIN number and you could set that up as a new product, and of course… Amazon tends to favor new products.
So that can be helpful, and that’s something that I personally did in order to make a series more profitable.
But sometimes it just tells you that you need to work on more profitable projects, especially if you aren’t going to do the release-a-book-every-month model.
Sometimes you may need to cut your losses, start fresh, start something that’s more written to market.
That will give you a better chance of profit.
Maybe it’s not happy news, but at least you know what to do next.