So Amazon has again opened up new territories for their advertising products.
Which begs the question, is it time to try to move into France and Italy and Spain, or do we stick with our US ads?
To be honest, I still see the United States as likely being your best opportunity to earn a return on investment.
But you should still test.
And like I recommended with Germany ads and the UK, you want to keep it low to start.
You want to keep 8 cents to 12 cents in these new territories while you’re trying them out for your click bids.
But I’d recommend you still focus most of your time and money on the US.
That’s where we’re going to get most of our sales.
But in the longer term, this is going to be really positive for the author community.
Because if you can more easily get books translated effectively into French, into Italian, into Spanish, and then you can advertise your books there, it’s so much the better.
But right now just focus on the basics.
What’s your profit?
What is your conversion?
How well is your book doing?
Would it even make sense to run ads in a foreign country if you can’t make a profit from the ads you’re running in the US?
All good food for thought as we go more and more international in this advertising game!