I have a bit of a hot take for you today about Amazon Advertising.
I don’t know if everyone’s gonna agree with me, but I believe that in order to best factor in pages read (a.k.a. Kindle Unlimited pages read or KENP) when tied to your advertising…
The best thing to do is to assume that you did not get any organic pages read on the book that you’re advertising.
I know, hot take here.
I’ve de-emphasized counting organic pages read because you can’t track ’em.
Just like you can’t track a billboard or a newspaper article.
You can’t track those, but you can track your clicks.
You can track your ad spend.
So, if you track your clicks, whether you’re running just Amazon or Amazon, Facebook, and BookBub ads…
Use all the tracking capabilities you can, and then attribute all of
your pages read to the ads in order to determine your Profit.
Why am I taking a stand on this?
It’s because I’ve heard now probably 50 times the following complaint.
“I turned off my ads and all my pages read went away.”
I don’t want that for you.
So you have to attribute those pages read to something.
It might as well not be magic of organic traffic.
Attribute it to your clicks to give yourself a better chance at long-term success.
Good luck on tracking your pages read!