I’ve been thinking a lot about the concept of scaling your business.
I talk to a lot of authors who are looking to scale their Amazon ads or their Facebook ads, but you also need to think about scaling your business.
When you’re first starting out, a lot of it is how hard you can work.
And depending on how smart you can work, and researching what works in your genre, you can probably become a four or five figure per month author.
But from there, it’s all about getting your systems down.
It’s getting your processes figured out.
It’s about being repeatable.
I used to work at Starbucks, and Starbucks made sure the same recipe cards are used for the drinks in every single Starbucks.
You need the exact, repeatable process for every single launch or every single ad campaign.
Once you get your processes together, you can scale up.
You can maybe even get to the low six figures if you publish a lot.
From there, it’s getting help.
It’s getting an assistant, but it’s also getting people to help refine your processes, get some coaching, get some improvement.
There’s the old phrase, work on your strengths, hire out your weaknesses.
To move past that six figure plateau, you often need to hire out for all of your weaknesses.
From there, six figures to seven figures, what I’m working on right now is hiring out things you’re actually still very good at.
You see this with the seven figure authors who are doing a lot of co-writing, or a lot of collaboration.
They’re already great at the writing, but they’re even hiring out some of that.
Because maybe to get to seven figures, you actually need to stop doing some of the things you’re an expert at.