The other day I talked about why run on sentences are bad in blurbs.
They slow down the momentum and it leaves readers thinking that your book is going to be filled with complicated and convoluted sentences.
But I want to go deeper into why that is the case.
So you know that old saying that you can only keep a few things in your head at once before your short-term memory kicks something out?
Well, it’s exactly the same thing with your blurbs.
If you have more than one or two new idea per sentence, then it’s going to be hard for readers to keep up.
That’s why throwing three plot points into one sentence is not the best way to go about writing the book description sentences.
You want to try to keep things simple.
Otherwise, you just clog up your potential reader’s brain with all sorts of ideas (and pretty much everything can be a new idea, even one single unusual word).
So you really don’t want to add in too many subplot side characters, or new pieces of information about your characters.
Even too much plot is going to just make the reader forget things.
They’re going to get confused.
And the old Weldon Long quote, “The confused mind says no,” is what will keep those confused readers from buying your book.