What is a unicorn? When I’m talking about a unicorn, I’m not talking about the mythical creature. I’m actually talking about an ad on the Amazon Ad platform that does a couple of things.
You don’t bid very high.You bid in the 20 to 40-cent range. And despite this low bid, your unicorn of an ad continues to serve, it continues to get Impressions. It continues to get clicks, almost every single day with just $5 to $10 worth of spend.
And you don’t have to actually do that much to maintain it.
Now, to get unicorns, usually you need to try a lot of ads. Most ads are not going to be unicorns right away, and most ads aren’t going to be unicorns. But if you can keep creating ads with a smart strategy, where you know what to bid, where you know what to target properly… if you can keep creating more ads every single week, you can get more keyword, category, and auto-targeted ads that actually qualify as unicorns.
And if you can go ahead and get a unicorn for every single book that you’ve published, then you’re going to be in great shape when you check your profit at the end of the week.
I hope you found this helpful. I love me some unicorns, and I hope that you’ll be a unicorn of an author.
And go check out my five-day Amazon Ad profit challenge.
I hope you have a wonderful day, and go create some unicorns.