It seems like every week now, Amazon is releasing a new feature on the Amazon Advertising dashboard.
And this week is no different!
I recently did a webinar about the changes that have been happening on Amazon Ads.
And would you believe it was during the webinar I noticed a new functionality: the search terms feature.
So what is this feature?
Essentially it is taking some of the data that was previously only found in the advertising reports.
These are the clicks and impressions and sales of titles that were targeted on your automatic and your category ads.
You could only previously find these in your advertising report, but now there is a tab on the settings panel for your ad that shows you these search terms.
So how can you use these search terms?
Well this is a much easier method for gathering and downloading this valuable data.
These are usually ASIN or ISBN numbers, but all you need to do is look at them and scan them.
You might discover a “book” (you may only see its ASIN or ISBN) that has a hundred clicks but no sales.
You might say, “Well, now I’m going to negative target this book so that it can’t bring down my average anymore.”
And as note of caution: If you only have about 5 or 10 clicks-worth of data, I wouldn’t recommend taking any action until you have more data.
Now, if you do see a book that is leading to sales, then you can target that more fully in your keyword ads.
So that is how the search terms tab can help you hone your ads even more.