Sorry about the audio issues! We had to cut out the first five minutes due to technical issues. Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to … [Read more...]
Villain Motivations | BSB069
Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy. To watch video of this episode, view it on Facebook at Best Page … [Read more...]
Duality of dual POVs | BSB068
Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy. To watch video of this episode, view it on Facebook at Best Page Forward. Here … [Read more...]
Blurb Copy = Sales Copy: BSB067
Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy. To watch video of this episode, view it on Facebook at Best Page … [Read more...]
Gripping Hooks: BSB066
Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy. To watch video of this episode, view it on Facebook at Best Page … [Read more...]
Are Short Blurbs Better? BSB065
Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy. To watch video of this episode, view it on Facebook at Best Page … [Read more...]
Juggling a Full Cast: BSB064
Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy. To watch video of this episode, view it on Facebook at Best Page … [Read more...]
Twisting Tropes: BSB063
Does writing salesy text for ads and book blurbs make you cringe? Never fear: expert copywriter Abigail Dunard and her apprentice Jim Heskett teach you all about writing effective sales copy by breaking down book descriptions. To watch … [Read more...]
Synopsizing vs. Selling: BSB062
Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write great sales copy. Here are this episode’s read-along selections: To watch video of this episode, … [Read more...]
Confusing Words: BSB061
Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write great sales copy. Here are this episode’s read-along selections: To watch video of this episode, … [Read more...]