https://www.youtube.com/watch?v=X_MVY9Egvzo&t=3s I have a bit of a hot take for you today about Amazon Advertising. I don't know if everyone's gonna agree with me, but I believe that in order to best factor in pages read (a.k.a. … [Read more...]

https://www.youtube.com/watch?v=JVdbNgEf2jE&t=5s I know that I'm not perfect by any way, shape, or form. And I've made a few big mistakes on the Amazon ad platform, to be sure. One of 'em, man, I lost some money trying to bid too … [Read more...]

https://www.youtube.com/watch?v=_RH5W1Tm5Ko I gotta tell ya, and I know a lot of people feel this way sometimes, but I feel like an imposter some of the time. And it's disheartening. I know that there's a lot of people out there who promote … [Read more...]

https://www.youtube.com/watch?v=svIMdZlCc2g&t=6s Okay, let's imagine this scenario in which Jeff Bezos calls me… This isn't real, but let's say Jeff Bezos calls me and says, "Bryan, we want you to change the Amazon Ad Dashboard for the … [Read more...]

https://www.youtube.com/watch?v=6mNRjg9LsLQ&t=1s So why do I care about authors? Why do I do all of the podcasts that I do, why do I do all of these videos, and why am I putting out a lot of content for authors? Well, part of the reason … [Read more...]

If you've never run any kind of Amazon ads, I just wanna give you a little warning when you first go into the platform.  So, there's actually a few steps that Amazon gives you when you first go in there, but it doesn't give you all of the … [Read more...]

What is a unicorn? When I'm talking about a unicorn, I'm not talking about the mythical creature. I'm actually talking about an ad on the Amazon Ad platform that does a couple of things.  You don't bid very high.You bid in the 20 to 40-cent … [Read more...]

I've been getting a lot of questions about how I increased my book royalties this year by 50% from using just Amazon ads.  And the three things I did was one, I really started focusing on creating more ads every week.  Amazon needs a … [Read more...]

There are three statistics on Amazon's ad platform that you should absolutely ignore in 99.9% of cases. The first one is Orders.  So the number of orders that came in through your ads Amazon seems like they're tracking is actually getting … [Read more...]

A lot of people ask me if Amazon ads are worth it, and I have to say yes for three big reasons. First and foremost, you've got this platform where people are actually buying the books. You're advertising on these other pages on Amazon on the search … [Read more...]