Know your Genre BSB 124

Today on the show, BPF trainer and writer John Phythyon and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy. To watch video of this episode, view it on Facebook at Best Page Forward. Here are this episode’s read-along selections: Blurb: The Veil by Benjamin Mahoney She’s never been really crazy about him, though she found his persistence charming. Will her feelings change when a hit accident leaves him in a coma? Lisa is a visionary. Despite her family past riddled with misfortune, Lisa is certain that a better world is possible, and she works tirelessly to improve the lives of others. She is an accomplished fund raiser, and has established a foundation dedicated to helping families cope with disabilities. Inspired by the potential of architectural solutions, Lisa strives to become a professional architect. She dreams of one day building and running resorts that cater to these special needs family. All of these dreams come to a crashing halt when the doctor discovers a tumor in her brain. Matthew, a man of some means, sees the fire in Lisa’s eyes, and he is smitten be her charm and her passion for the cause. Matthew pledges an undisclosed sum of wealth to Lisa’s foundation.  When a hit-and-run accident leaves Matthew in a coma, Lisa find that he has left her his entire estate – a substantial fortune. However, Matthew’s mother, Maura, is alarmed. Maura files for an injunction to prevent Lisa from seeing her son, citing Lisa as a danger to comatose Mattew because of her vested interest in his fortune.  Lisa decides to sign a statutory declaration waiving all her rights to the fortune that Matthew intended to leave her. Will that be enough to convince Maura of Lisa’s true love for her son? The Veil is a tale of sweet romance in the modern world, featuring fascinating characters and confounding plot twists. If you like raw emotions, engaging romance, and tales of the triumph of the human spirit, you’ll love Benjamin Mahoney’s powerful novel.