I've always loved the quote that I've heard attributed to Clint Eastwood: "Don't just do something, stand there." (They were apparently discussing the internal process of acting.) With your advertising campaigns, it's not always all about the … [Read more...]
BSB047: Strategic Sentences
Today on the show, Jim and Abigail tackle author-submitted blurbs to rip them to shreds and build them back up, one line at a time. Here are this episode’s read-along selections: To watch video of this episode, view it on Facebook at Best … [Read more...]
What To Do When A Good Amazon Campaign Breaks Bad
https://www.youtube.com/watch?v=lGqaGsABf9o I've tried to make the point for a while that Amazon ads are not set it and forget it. I have also shared the term “unicorn ad”. This is an ad that gets you a lot of clicks leading to sales or … [Read more...]
Don’t Let The Bullies Get You Down
https://www.youtube.com/watch?v=3IgxYmKCdIo I was bullied as a kid, in middle school and in high school, and of course I didn't like it. And that could have been motivation for me to take that on, to want to go bully other people below me. … [Read more...]
The Power Of Live Accountability
https://www.youtube.com/watch?v=4M-H1Uw0teM There's a lot to be said about guilt. There's a lot to be said about skin in the game. There's a lot to be said for the reasons that we do the actions we do, the reasons that we do our work. … [Read more...]