https://www.youtube.com/watch?v=cOseJHHnHwI The self-publishing world is interesting in that there are some people out there who say spending even a dollar on putting your book out into the world is a waste. And then there are people getting … [Read more...]
Show The Reader How: BSB053
Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write great sales copy. Here are this episode’s read-along selections: To watch video of this … [Read more...]
How to Revive Your Older Backlist Books
https://www.youtube.com/watch?v=gAv1lF9YTQU I think in the author community we get a little launch crazy. We get excited about our book launches and then forget about our back catalogue. But there are actually ways that you can revive … [Read more...]
Lights, Camera, Action: The Benefits of Video Content for Authors
https://www.youtube.com/watch?v=lCQ16yoSmYI It's been a few months since I started releasing a video almost every day. Maybe I'm a little bit crazy, doing this on almost every social media platform, but I actually think that authors can get … [Read more...]
BSB052: Tie the CTA to Your Theme
Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write great sales copy. Here are this episode’s read-along selections: To watch video of this … [Read more...]