Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy. To watch video of this episode, view it on Facebook at Best Page … [Read more...]
Sales Copy Masterclass Part 3 | BSB80
12 lessons Jim learned about copywriting (9-12): Your hero drives the action. In blurbs, you almost never need to mention side characters. Most BPF blurbs mention only the hero (or dual heroes in a romance) and maybe the villain. Sometimes a … [Read more...]
Sales Copy Masterclass Part 2 | BSB79
12 lessons Jim learned about copywriting: Echoes are not fine: what you want to avoid are “twice told tales” of repeating uncommon words too closely or saying the same thing more than once. Word count matters! Sentence construction is also … [Read more...]
Sales Copy Masterclass Part 1 | BSB78
12 lessons Jim learned about copywriting: Emotional response: good sales copy speaks to people on an emotional level. It used to baffle me why companies said things like “AT&T is proud to announce...” It’s why at BPF we like to include emotion … [Read more...]
A Tale of Two Blurbs | BSB76
Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy. To watch video of this episode, view it on Facebook at Best Page … [Read more...]