Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write great sales copy. Here are this episode’s read-along selections: To watch video of this … [Read more...]
Show The Reader How: BSB053
Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write great sales copy. Here are this episode’s read-along selections: To watch video of this … [Read more...]
BSB052: Tie the CTA to Your Theme
Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write great sales copy. Here are this episode’s read-along selections: To watch video of this … [Read more...]
BSB051: Show Us Your Expertise
Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write great sales copy. Here are this episode’s read-along selections: To watch video of this episode, … [Read more...]
BSB050: The Matrix Blurb
Today on the show, Jim and Abigail tackle writing a spec blurb for the movie THE MATRIX! Here are two versions for us to critique: To watch video of this episode, view it on Facebook at Best Page Forward. --Jim’s version: Have you ever had a … [Read more...]
BSB049: Character vs. Setting
Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write great sales copy. Here are this episode’s read-along selections: To watch video of this … [Read more...]
BSB048: Elements of a Good Blurb
Today on the show, Jim and Abigail tackle author-submitted blurbs to rip them to shreds and build them back up, one line at a time. Here are this episode’s read-along selections: To watch video of this episode, view it on Facebook at Best … [Read more...]
BSB047: Strategic Sentences
Today on the show, Jim and Abigail tackle author-submitted blurbs to rip them to shreds and build them back up, one line at a time. Here are this episode’s read-along selections: To watch video of this episode, view it on Facebook at Best … [Read more...]
BSB046: Find Your Niche
Today on the show, Jim and Abigail tackle author-submitted blurbs to rip them to shreds and build them back up, one line at a time. Here are this episode’s read-along selections: To watch video of this episode, view it on Facebook at Best Page … [Read more...]
BSB045: Comp Title Commonalities
Today on the show, Jim and Abigail tackle author-submitted blurbs to rip them to shreds and build them back up, one line at a time. Here are this episode’s read-along selections: To watch video of this episode, view it on Facebook at Best Page … [Read more...]