https://www.youtube.com/watch?v=lGqaGsABf9o I've tried to make the point for a while that Amazon ads are not set it and forget it. I have also shared the term “unicorn ad”. This is an ad that gets you a lot of clicks leading to sales or … [Read more...]

https://www.youtube.com/watch?v=3IgxYmKCdIo I was bullied as a kid, in middle school and in high school, and of course I didn't like it. And that could have been motivation for me to take that on, to want to go bully other people below me. … [Read more...]

https://www.youtube.com/watch?v=4M-H1Uw0teM There's a lot to be said about guilt. There's a lot to be said about skin in the game. There's a lot to be said for the reasons that we do the actions we do, the reasons that we do our work. … [Read more...]

https://www.youtube.com/watch?v=0ZBTPafv-Gc I've been thinking a lot about the concept of scaling your business. I talk to a lot of authors who are looking to scale their Amazon ads or their Facebook ads, but you also need to think … [Read more...]

https://www.youtube.com/watch?v=x1_A5JRCaVg The other day I talked about why run on sentences are bad in blurbs. They slow down the momentum and it leaves readers thinking that your book is going to be filled with complicated and … [Read more...]

https://www.youtube.com/watch?v=MOydzhIluVA So Amazon has again opened up new territories for their advertising products. Which begs the question, is it time to try to move into France and Italy and Spain, or do we stick with our US ads? … [Read more...]

https://www.youtube.com/watch?v=gcRefdC4xHI I'm a proud early riser. I have been for a long time. I used to get up early in high school to go work out at the gym with the wrestling team. This was a thing that was consistently in my … [Read more...]

https://www.youtube.com/watch?v=3fV6nMAD29A This is a hard video to make because I'm about to tell you that not all books are meant to be advertised. Not all books are meant to be promoted in a paid marketing sort of way. The reason they … [Read more...]

https://www.youtube.com/watch?v=xKE03k9ueGc Want to earn a higher profit from your books? The Free 5-Day Amazon Ad Challenge starts today! Click here and Register on the next page to take your ads to the next level. … [Read more...]

https://www.youtube.com/watch?v=Hip6YaqFBUw Want to earn a higher profit from your books? The Free 5-Day Amazon Ad Challenge starts on Mon., Jan. 13th. Click here and Register on the next page to take your ads to the next level. … [Read more...]