https://www.youtube.com/watch?v=cOseJHHnHwI The self-publishing world is interesting in that there are some people out there who say spending even a dollar on putting your book out into the world is a waste. And then there are people getting … [Read more...]

https://www.youtube.com/watch?v=gAv1lF9YTQU I think in the author community we get a little launch crazy. We get excited about our book launches and then forget about our back catalogue. But there are actually ways that you can revive … [Read more...]

https://www.youtube.com/watch?v=lCQ16yoSmYI It's been a few months since I started releasing a video almost every day. Maybe I'm a little bit crazy, doing this on almost every social media platform, but I actually think that authors can get … [Read more...]

You want to get the most out of every dollar you put into Amazon ads. And from a financial standpoint, you want to make sure you're advertising books that are profitable. This of course you can test. You want to try advertising books that … [Read more...]

https://www.youtube.com/watch?v=_ymGt347HvM I know there are a lot of authors out there who live in more suburban or more rural areas than I do and they might wonder, "How do I make being an author and being an entrepreneur work in Chicago?" … [Read more...]

https://www.youtube.com/watch?v=ZmS4WVfRDVc I'm not an organized person by trade. Back in second grade, I remember my parents took me to the school counselor. They were trying to get me to work on not stuffing all the papers into my bag … [Read more...]

https://www.youtube.com/watch?v=4jZmIKWZN4Q People often point out how I seem to do a million different things and get them all done. Of course, I really appreciate those kind words. But one of the ways that I get a lot of stuff done is … [Read more...]

https://www.youtube.com/watch?v=aUvmomgcp-M I don't fully understand it, but it seems like a lot of authors want to see their ads in action. They ask, "Where does my Amazon ad show up? I want to check my ad is working by making it show … [Read more...]

https://www.youtube.com/watch?v=TfWnpJsziZk When you're running ads for the first time, there's a lot of questions you might have. One of the questions I get a lot is, “What are impressions?” “How do you get them?” “What do they … [Read more...]

https://www.youtube.com/watch?v=r8ZK53T6gQc I think sometimes we can be spoiled by the successes of others. We see these magical posts of people posting 100%, 200%, 300% return on investment. And so we think, "Well, the only successful ad … [Read more...]