https://www.youtube.com/watch?v=3dxm-Y6TVaI One of the only constants in life is change. If you’re like me, you’ve heard that a million times over and it's definitely true in the author marketing world. Because there are always going to be … [Read more...]

https://www.youtube.com/watch?v=c-SNYmzMms0 I'm not sure who it was that made run-on sentences in book descriptions a thing. I know many authors devoted to their craft who avoid long sentences with multiple commas like the plague. I know … [Read more...]

https://www.youtube.com/watch?v=TnZyHgbQN9M The author community makes a lot of assumptions. It’s hard not to, right? You hear something in a Facebook group or during a webinar, and you’re told something doesn't work anymore. Facebook … [Read more...]

https://www.youtube.com/watch?v=CeSa67d-sOI Here’s a subject I've been talking about a lot of with authors lately. When do you decide that your series has enough promise to be totally relaunched? New covers, new titles, maybe some … [Read more...]

https://www.youtube.com/watch?v=6MS9LY6Wje8 Even running a successful book description writing company, I only truly understood the value of a great blurb when I dove into the numbers. And there are important factors you need to consider, … [Read more...]

https://www.youtube.com/watch?v=rFpVjYFdgd8&t=46s I'm always worried that authors are making some bad decisions when it comes to money. So I wanted to point out the three big ones, the three big mistakes that I see. Just in case you are … [Read more...]

https://www.youtube.com/watch?v=qItnbMGcNkQ&t=5s I'm a big fan of live events. I really think that some of the biggest moments of my career wouldn't have happened if it weren't for the connections I made at conferences. First and … [Read more...]

https://www.youtube.com/watch?v=I87gFzhxvVg&t=2s There's always a lot of talk about work-life balance. It's a big thing in any business, or any entrepreneurial endeavor, and it’s definitely important for authors. I see a lot of … [Read more...]

Okay blurb writers and users out there. I am a big fan of using a call to action at the end of my blurbs. And I know that https://www.youtube.com/watch?v=GiJ3kULP2Y4&t=2snot everybody is. What is a call to action? It's when you … [Read more...]

https://www.youtube.com/watch?v=FsLYO-zBfYc Here's the exact process I used to write my first four novels. I would get up every morning, hop on the bus over to a co-op working space. I paid maybe $80 month for a quiet workspace where no … [Read more...]